Publish and list a public App
📌 Checklist
Once you're ready to launch your public app, you must go through review requirements before you can make your app live:
- Pass the registration review
- Complete and submit your language listing form for review.
- Initiate and complete your app review.
- Prior to launch, all public apps require a compliance review. You can find this step within the app checklist or under My Account. If you can't find the compliance review step, double-check to ensure your app is listed as public. If you require further troubleshooting, please reach out to our support team.
- App reviews and beta testing are required for apps that fall under the "Connector" category.
Initiate and complete the app review form
Fill out the App Review form to initiate the app review process. To access the App Review form scroll down to the App Review section of the app and service detail page and click Submission materials for review. Alternatively, you can hover over Publish on the app and service detail page and click Modify.
Complete the following steps to submit the form:
- In the API Scope Information section, ensure the APIs integrated with your app are listed correctly. Modify the APIs as necessary.
- In the Product testing section, provide the information necessary for us to test and review your product. Enter the information that identifies your app, such as the URL of your product, the account you used for testing, and any testing instructions.
- In the Product screenshots section, provide a brief explanation of what features your app has, what it can do, and who it serves. Include screenshots and, optionally, videos of your app as necessary.
- In the Required Product Design section, provide the design document you used to plan out the design of your app.
- Click Submit to initiate the app review process.
Note: Once you submit the form, you can't edit it during the review process. You are able to edit the app review form and resubmit if we reject your app.
Set the listing language(s) for your app
After you submit your app for review, you must complete a language listing form to set the language of your app listing according to the target market. The specific market(s) in which your app is accessible necessitates distinct language requirements for its listing. The table below describes the language listing requirements based on market and seller type.
Local sellers
| Country | Language required |
|---|---|
| Brazil | Portuguese |
| France | French |
| Germany | German |
| Indonesia | Bahasa Indonesian |
| Ireland | English |
| Italy | Italian |
| Japan | Japanese |
| Malaysia | English |
| Mexico | LATAM Spanish |
| Philippines | English |
| Singapore | English |
| Spain | Spanish |
| Thailand | Thai |
| United Kingdom | English |
| United States | English |
| Vietnam | Vietnamese |
| Intra-EU sellers |
| Country | Language required |
|---|---|
| France | French |
| Germany | German |
| Ireland | English |
| Italy | Italian |
| Spain | Spanish |
Global sellers
- Language required: Simplified Chinese
- Applicable markets: France, Germany, Italy, Japan, Malaysia, Philippines, Singapore, Spain, Thailand, United Kingdom, United States, Vietnam
Completing and submitting the language listing form initiates a review for the market in which you're listing your app. You must complete a language listing form for each market your app targets.
To access the language listing form, click the market name under the Target Sellers section of the app and service detail page and then click Edit. Alternatively, you can click Edit next to the Publish button.
Notes:
- If you have already finished a language listing form for another market, you can use the translate and import from feature to auto-fill the listing form. Refer to the Translate and import your listing section below for more information.
- You can click Save at the top of the form to save your progress.
Complete the following steps for each market in which you wish to list your app:
- In the Service overview section, provide an overview of your app, including:
The name of your app. A concise name helps to attract more sellers. It's the first thing sellers will see when browsing the App & Service Store. The logo for your app. If your logo contains any text, please ensure that the text is in the same language as the app. A short introductory description of your app. Media (images or video) that highlights your app's functionality and benefits. You should choose at least one image or one video to describe your service. We highly recommend providing a video rather than an image. In the Service overview
section, provide an overview of your app, including: - The name of your app. A concise name helps to attract more sellers. It's the first thing sellers will see when browsing the App & Service Store.
- The logo for your app. If your logo contains any text, please ensure that the text is in the same language as the app.
- A short introductory description of your app.
- Media (images or video) that highlights your app's functionality and benefits. You should choose at least one image or one video to describe your service. We highly recommend providing a video rather than an image.
- In the Detail introduction section, provide the functional details of your app, including:
Three key benefits of your app. We recommend that you use this space to address the requirements of sellers, focusing on their needs, rather than how a particular feature works. Additional images of your app to attract sellers. We recommend providing at least three images that introduce your app's featured functions, images of staff, or success stories. A detailed and comprehensive description of your app's key features and what sellers can do with your app. A list of platforms/services with which your app can integrate. This information allows sellers to quickly determine whether your app is compatible with the platform(s) they are using. In the Detail introduction
section, provide the functional details of your app, including: - Three key benefits of your app. We recommend that you use this space to address the requirements of sellers, focusing on their needs, rather than how a particular feature works.
- Additional images of your app to attract sellers. We recommend providing at least three images that introduce your app's featured functions, images of staff, or success stories.
- A detailed and comprehensive description of your app's key features and what sellers can do with your app.
- A list of platforms/services with which your app can integrate. This information allows sellers to quickly determine whether your app is compatible with the platform(s) they are using.
- In the Contact & support section, provide contact information and help resources to support sellers using your app, including:
A valid email address and, optionally, a phone number. Optionally, links to your official website and app FAQs, user guide, etc. In the Contact & support
section, provide contact information and help resources to support sellers using your app, including: - A valid email address and, optionally, a phone number.
- Optionally, links to your official website and app FAQs, user guide, etc.
- Click Next listing to submit your app listing for review and move to the next listing (if applicable).
Note: Once you submit the form, you can't edit it during the review process. You are able to edit the language listing form and resubmit if we reject your listing.
App Overview
| Field Name | Type | Field Description | Requirements | Screenshot | Seller side demo |
|---|---|---|---|---|---|
| App or service name | Mandatory | Please provide an app name. | |||
| 💡A concise name will help you to attract more sellers. It's the first thing sellers will see when browsing the App & Service Store. | Format: Text, less than 100 characters. | ||||
| App or service logo | Mandatory | Please upload a logo to help sellers recognize your app and brand. |
📌 If your logo contains any text, please ensure that the text is in the same language as the app. | A logo to help sellers recognize your service and brand.
Maximum file size: 10MB
Image ratio: 1:1
Minimum file size: 150 * 150
Format: jpg, jpeg and png only | |
|
| App or service language | Mandatory | In order to enable local businesses to better understand your services, please fill out the service information according to the specified target market service language.
To facilitate a clear understanding of your app among sellers, kindly complete the service listing information in accordance with the specified target market service language. | | | |
| App or service short description | Mandatory | Give a short description to introduce your service | Format : Text, less than 200 characters |
|
|
| Video or main image | Mandatory | Upload a video or image that highlights the impact of your app. This is a visible way to demonstrate to sellers the benefits of your app. You need choose at least 1 image or 1 video to describe your service.
💡It's better to provide a video rather than an image. | Video
Format: mp4, mov, flv,
Size: less than 200MB
Image
Maximum file size: 10MB
Image ratio: 5:3
Format: jpg, jpeg and png only |
|
|
Detail Information
| Field Name | Type | Field Description | Requirements | Screenshot | Seller side demo |
|---|---|---|---|---|---|
| Key benefits | Mandatory | Provide three key highlights of your app. Each highlight must include a title and description. |
Leverage this space to address the requirements of sellers, focusing on their needs, rather than how a particular feature works.
📌 All 3 sets are required. | Format: Text
Title (50 characters or less) & Description (150 characters or less) | |
|
| Image | Mandatory | You can add additional images to prove your abilities and attract sellers. Recommend 3-6 pictures to introduce the service. For example, screenshots of your featured functions, images of staff or success stories. | jpg, jpeg and png only.
Ratio of length to width:5:3, within 10MB
*Please provide at least one Featured Image, but it is better to have 3-6 images | |
|
| App or service detail description | Mandatory | Please provide a more detailed and comprehensive product introduction in this part.
Explain your service's key features in detail. Sellers want to know what your service can do for their shop.
- Don't use special characters or emojis in your description.
- Don't include testimonials in the detailed description.
- Don't use any personal information without written consent. | Format: Text and URL links
2000 characters or less allowed, 500 or less recommended |
|
| | Integrations | Mandatory | List any platforms that your app integrates with. Sellers can quickly determine whether your app is compatible with the platform they are using and quickly make a decision on installing your app. | For example, Shopify, WooCommerce, Magento, BigCommerce, Amazon... |
|
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Contact Information & Support
| Filed name | Type | Field Description | Screenshot | Seller side demo |
|---|---|---|---|---|
| Phone | Optional | Leave your phone number for sellers to contact you | ||
| 📌 Local phone number is recommended. | ||||
| Email address | Mandatory | Provide your email to help the seller contact you | ||
| Website | Optional | If there is an official website, you can fill in a valid official website address here. | ||
| App Userguide or FAQ | Optional | If you have the user guidebook or some common product questions and answers, please provide the URL link. |
Translate and import your listing content
Once you've finished creating your app listing for a specific market, you have the option to utilize the Translate and Import from feature, which allows you to efficiently translate your listings for various markets. However, it's important to keep in mind that the content generated by this feature is based on machine translation and may contain errors or omissions. As the content's accuracy ultimately rests with you, we strongly recommend thoroughly reviewing and verifying the automatically populated information.
Ensure you pass the compliance and legal review
You must pass the compliance and legal review for the respective market before you can successfully list your app on the TikTok Shop (TTS) App and Service Store. Communicate with the Partner Development & Management team for your market to verify the status of your review.
You should have initiated the compliance and review process during onboarding depending on your market. Contact the Partner Development & Management team for your market if you have not initiated the process yet or you are not sure whether you require this review.
Publish and list your app
After you complete and submit the app review and language listing forms, and ensure you've passed the compliance review, you have finished all the steps necessary to publish and list your public app.
You can check the publishing status of your app on the app and service detail page.
- If TTS approves your app, we will automatically make it available on the App and Service Store for sellers to authorize. In addition, we will provide you with an "Authorize link" you can copy and share with sellers individually.
- If TTS rejects your app, click Edit to view our reasoning, make adjustments, and resubmit your app for further review.
Add new markets for your online public App
For online public App, if you have added new markets to your account, you may choose to list your existing public App to the new markets by clicking " Add market" on the detail page.
When adding the markets, you will be required to fill in the corresponding language listings for the added markets and submit them for separate market reviews. After the market review passes, the public App will be listed to the relevant target sellers on the TikTok Shop Seller Center App Store.