TikTok Shop App Scoring and Tiering Policy
TikTok Shop App Scoring and Tiering Policy
Background and Definitions
We are introducing the TikTok Shop App Rating and Tiering System to support developers' long-term growth in the TikTok Shop ecosystem. This policy explains how app ratings are calculated, how tiers are assigned, and what benefits apply to each tier so you can align your app with platform expectations.
Glossary of Terms
| Term | Definition |
|---|---|
| App Store | The app marketplace where TikTok Shop sellers discover and install apps. |
| Developer | A person or organization that builds and maintains apps using TikTok Shop's open platform capabilities. |
| API | Application Programming Interface. A set of rules and protocols that lets an app securely access TikTok Shop's open platform capabilities. |
| SLA | Service Level Agreement. In this rating system, SLA refers to service standards for integration timeliness, stability, and support responsiveness for the platform's open APIs. |
| TTSPC | TikTok Shop Partner Center. The collaborative workspace and management dashboard for partners and developers. |
| Category | The app category a developer selects in TTSPC based on the app's features, services, and seller use cases. |
| CSAT | Customer Satisfaction Score |
Rating Model
Rating Metrics
| Primary Metric | Secondary Metric | Definition |
|---|---|---|
| App Health | API Success Rate | The percentage of successful API calls, indicating stability and availability. |
| Incident Score | Performance on system incidents, including impact and time to resolution. | |
| Seller CSAT | seller ratings and reviews in the TikTok Shop App Store, reflecting perceived functionality and service experience. | |
| Feature Completeness | Platform API Adoption SLA | How completely and how quickly the app integrates key APIs released or updated by the platform. |
| Feature Score | How well the app implements distinctive features recommended for its category. | |
| Market Impact | Strategic seller adoption | Installation and active usage of the app among key or large sellers. |
| App Installations | Installations and active usage across all sellers. | |
| Business Performance | The app's contribution to business outcomes. | |
| Metrics vary by category: |
- Shoppable Content: Video posting amount
- Other categories: N/A |
Evaluation Cycle and Adjustments
The App Rating and Tiering System is designed to be dynamic and continuously improved.
- Pilot Country: US
Pilot Country：US Pilot Category: Affiliate, Shoppable Content,ERP, Customer Support, Customer Review, Connectors, Multi-Chanel Management, Order Management(OMS/WMS), Shipping Pilot Country: US - Pilot Country：US
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Pilot Category: Affiliate, Shoppable Content,ERP, Customer Support, Customer Review, Connectors, Multi-Chanel Management, Order Management(OMS/WMS), Shipping
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Periodic refresh and review: We recalculate the Overall App Score and tiers on a quarterly basis. Your app's tier may change based on your performance and on other apps in the same category.
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Policy change notifications: If we materially change rating dimensions, formula, or tiering rules, we will notify you in advance through official channels (for example, TTSPC Inbox or Email) so you have time to review and adjust.
App Tiers and Benefits
Based on the Overall App Score, apps are grouped into four tiers, from highest to lowest: Gold, Silver, Bronze, and Standard. An app's rank within its category determines its tier and benefits.
Definitions
- Gold Partner: The two highest-scoring apps in each category are designated as Gold Partners.
- Silver Partner: The third- and fourth-highest-scoring apps in each category are designated as Silver Partners.
- Bronze Partner: The apps ranked from fifth to seventh in each category are designated as Bronze Partners. In categories with fewer apps, there may be fewer than three Bronze Partners.
- Standard Partner: All other apps that are not classified as Gold, Silver, or Bronze.
Depending on the actual situation of the categories, the number of Gold/Silver/Bronze service providers may fluctuate slightly.
Benefits
Each tier comes with a different set of platform benefits and resources. Higher tiers receive more extensive support.
| Benefit Type | Benefit Item | Gold | Silver | Bronze | Standard |
|---|---|---|---|---|---|
| App Store Promotion | Tier badge | ✅ | ✅ | ✅ | - |
| App Store homepage feature | ✅ | ✅ | ✅ | - | |
| Featured on awarded app list | ✅ | ✅ | - | - | |
| Seller suggestion | Seller livestream training | ✅ | ✅ | - | - |
| Community suggestions | ✅ | ✅ | - | - | |
| Smart suggestions in Seller Center | ✅ | - | - | - | |
| Seller toolkit suggestions | ✅ | - | - | - | |
| Technical Support | 1:1 dedicated technical support group | ✅ | ✅ | - | - |
| Priority API bandwidth increases | ✅ | ✅ | - | - | |
| Ecosystem Privileges | Invitation to executive closed-door salons | ✅ | ✅ | - | - |
| Physical award trophies | ✅ | ✅ | ✅ | - | |
| Invitation to developer ecosystem conferences | ✅ | ✅ | ✅ | ✅ |
Circumstances and Rules for Badge Revocation
Where a Gold, Silver or Bronze developer is involved in any of the following circumstances (including but not limited to), TikTok Shop reserves the right to revoke or adjust its current Gold, Silver or Bronze status based on the severity of the case.
- Policy & Compliance: The App or its affiliated entities conduct acts that clearly violate TikTok Shop platform policies, developer guidelines, or applicable laws and regulations. The Platform may adjust the developer’s tier status accordingly.
- Rating & Reputation Manipulation: Improperly influencing ratings and reviews through inducement, coercion, fictitious transactions, or organizing / condoning fake reviews, which severely undermine the fairness of the rating system.
- Security & Privacy: Incurrence of serious security vulnerabilities or data breaches, or failure to properly protect merchant and user data as required, resulting in substantial risks to merchants or the Platform.
- Stability & Incidents: Frequent or critical App malfunctions affecting the normal operations of a large number of merchants, with delayed rectification or consistently unsatisfactory rectification outcomes.
- Integration & Capability: Long-term failure to integrate or maintain key APIs or core capabilities, leading to missing core functions, obvious misalignment with platform capabilities, or user experience persistently below platform baselines.
- Complaints & Disputes: Verified serious merchant complaints that remain unresolved for an extended period, or systemic issues identified in the App that cause widespread negative impacts on merchant experience.
- Infringement & Contractual Breach: Existence of material risks of intellectual property or other legitimate rights infringement, or material breach of contractual obligations with the Platform or merchants.
Frequently Asked Questions
- How can I improve my app's score?
Increase your app’s installations by optimizing your app listing, joining TikTok Shop marketing campaigns, and partnering with sellers on education and promotions.
Focus on technical stability and service quality, such as improving API success rates and reducing incidents and service interruptions. Promptly integrate key APIs and recommended features released by the platform so your app remains complete and easy for sellers to use.
In line with platform policies, you may encourage sellers to leave authentic, constructive reviews through in-app prompts and ongoing communication to build a stronger reputation over time.
Note: The seller satisfaction rating feature is scheduled to launch in June, 2026. The platform will send a notification when it becomes available.
- Will my app's score directly affect its search ranking in the App Store?
The app score is one of several signals the platform uses for search and suggestions. It is not the only or decisive ranking factor. Rankings also consider category fit, relevance to seller needs, overall quality, and compliance. A higher score generally improves your exposure but does not guarantee a specific position.
- Where can I view my app's score and detailed diagnostics?
The app score and smart optimization suggestions are estimated to launch in TTSPC (TikTok Shop Partner Center) in mid-to-late July. Please stay tuned for updates. In the meantime, TikTok Shop will periodically publish tier rankings and lists to help you understand overall performance and your relative position.
- What should I do if I receive a negative review? Will the platform help remove it?
The platform generally does not remove reviews that are authentic and comply with our policies. We encourage you to improve your long-term reputation by continuously optimizing your product and service. If you suspect a review is malicious, fraudulent, or otherwise violates platform rules, you can submit a ticket in TTSPC. The platform will review the case and decide whether any action is needed.
- Can sellers edit or delete their own reviews?
Within policy limits, sellers may delete reviews they have submitted. Once a review is deleted, the related score calculation is updated and the review is no longer included in future evaluations. Developers and partners may not modify review content on behalf of sellers and may not improperly influence the creation or deletion of reviews.
- How often is the rating data updated?
Rating data is updated and published on a quarterly basis. Seller CSAT scores are updated in real time as sellers submit ratings. If we significantly adjust the rating model or its metrics, we will notify you in advance through official channels.
- How can I provide feedback if I disagree with my tier ranking?
If you have questions about your score or tier, you can submit feedback through TTSPC or your existing operational support channels. Please provide relevant data or case examples where possible. The platform will review your request under its standard procedures and, where appropriate, adjust the result or provide additional explanation. All ratings and tiers are periodic assessments based on historical data and do not represent a guarantee of future performance.
Disclaimers and Policy Updates
The TikTok Shop App Rating and Tiering System is intended to objectively and fairly evaluate an app's overall value. To protect fairness and data security, TikTok Shop does not disclose internal thresholds, weights, or automated models for any metrics. All rating results and tier statuses are defined solely by how they appear in official products such as the App Store and TTSPC.
If we make material changes to the rating model or related policies, we will give advance notice through channels such as developer announcements and official emails so you have time to understand the changes and adjust your app accordingly.
TikTok Shop 应用评分评级规则 ｜中文版
背景与定义
本政策旨在明确 App 评分与分级体系的评估维度、分级标准及对应权益，支撑开发者在 TikTok Shop 生态中持续成长。通过了解平台标准，您可以更好地优化产品与服务。
术语定义
| 定义与术语 | 解释 |
|---|---|
| App Store | TikTok Shop 面向商家和开发者的应用市场 |
| 开发者 | 开发者指基于 TikTok Shop 开放能力构建并维护 App 的个人或服务商 |
| API | Application Programming Interface，应用编程接口，用于在系统或模块之间约定请求与响应规则的接口形式，使 App 能够安全、标准化地调用 TikTok Shop 提供的开放能力。 |
| SLA | Service Level Agreement，在本评分体系中，指围绕平台开放能力的对接及时性、稳定性和支持响应等维度约定的服务标准。 |
| TTSPC | TikTok Shop Partner Center，合作伙伴中心，面向服务商和开发者的协作与管理工作台。 |
| 类目 | 开发者根据 App 所提供的功能服务和商家使用场景，在 TTSPC 中自主申请的 App 类目 |
| CSAT | Customer Satisfaction Score，客户满意度得分 |
评分模型
评分指标
| 一级指标 | 二级指标 | 指标解释 |
|---|---|---|
| 健康分 | API 成功率 | 接口调用的成功比例，反映稳定性与可用性。 |
| 故障分 | 系统故障发生与处置表现，综合评估影响范围与修复及时性。 | |
| 服务满意度 CSAT | 商家在 App Store 的评分与评论，反映对功能与服务体验的主观评价。 | |
| 功能完整度 | 平台 API 对接 SLA | 围绕平台发布与升级的关键 API 的对接完整度与跟进及时性。 |
| 特色功能得分 | 围绕类目建议的特色能力与差异化功能的实现情况。 | |
| 市场影响力 | 重点商家覆盖 | 代表在重点或大型商家群体中的安装覆盖和实际使用情况。 |
| App 安装量 | 在全部商家中的安装规模及活跃使用情况。 | |
| 业务表现度 | 与业务目标相关的实际贡献表现（如发文量等），指标随类目而异。 |
评估周期与动态调整
App 评分与分级体系遵循动态、持续优化的原则。
- 试运行国家：美国 (US)
试运行国家：美国 试运行类目：达人合作、视频购物、客户支持、客户评价、连接工具、企业资源管理、订单管理、物流、多渠道管理 试运行国家：美国 (US)
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试运行国家：美国
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试运行类目：达人合作、视频购物、客户支持、客户评价、连接工具、企业资源管理、订单管理、物流、多渠道管理
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定期刷新与复核：App 的综合评分和分级将按季度进行刷新和重新评定。这意味着你的 App 等级可能会随着你和同类目其他开发者的表现而动态变化。
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政策变动通知：当评分模型的维度、算法或分级规则发生重大变更时，平台会提前通过官方渠道（如 TTSPC 站内信、邮件）通知，确保您有时间了解变化并做出调整。
App 分级与权益
基于 App 的综合评分，我们为开发者设计了从高到低的 金牌、银牌、铜牌、基础 四个等级。App 在其所属类目中的综合评分排名，将决定其所处的分级和对应权益。
App 分级定义
- 金牌服务商：每个类目评分第一和第二名的App是金牌服务商。
- 银牌服务商：每个类目评分第三和第四名的App是银牌服务商。
- 铜牌服务商：每个类目评分第五到七名的App是铜牌服务商。
- 基础服务商：非金/银/铜的所有其他服务商。
根据类目实际情况，金/银/铜服务商数量可能有上下浮动。
App 分级权益
不同等级的 App 将获得差异化的平台权益与资源支持，等级越高的 App，获得的权益也越丰富。
| 权益类别 | 权益项 | 金牌 | 银牌 | 铜牌 | 基础 |
|---|---|---|---|---|---|
| 服务市场推荐 | 等级徽章打标 | ✅ | ✅ | ✅ | - |
| 服务市场首页展示 | ✅ | ✅ | ✅ | - | |
| 获奖榜单展示 | ✅ | ✅ | - | - | |
| 商家推荐 | 商家直播培训 | ✅ | ✅ | - | - |
| 社群推荐 | ✅ | ✅ | - | - | |
| 商家中心智能推荐 | ✅ | - | - | - | |
| 商家工具包推荐 | ✅ | - | - | - | |
| 技术支持 | 1:1 专属技术支持群 | ✅ | ✅ | - | - |
| API 带宽优先提升权 | ✅ | ✅ | - | - | |
| 生态圈层权益 | 高层闭门沙龙参会资格 | ✅ | ✅ | - | - |
| 实体奖杯 | ✅ | ✅ | ✅ | - | |
| 开发者生态大会参会资格 | ✅ | ✅ | ✅ | ✅ |
取消金/银/铜资格的情形与规则
当金/银/铜服务商出现但不限于以下情形时，平台将视情节取消或调整其当前金/银/铜资格。
- 政策与合规：App 或相关主体存在明显违反 TikTok Shop 平台政策、开发者规范或适用法律法规的行为，平台可视情节对其金/银/铜资格进行调整。
- 评价与口碑操纵：以利诱、胁迫、虚构交易等方式不当影响评分与评价，或组织、纵容虚假评价，严重破坏评价体系的公正性。
- 安全与隐私：发生严重安全漏洞、数据泄露，或未按要求妥善保护商家和用户数据，给商家或平台带来实质性风险。
- 稳定性与事故：App 频繁或出现重大故障，影响大范围商家正常经营，且整改不及时或整改效果长期不达标。
- 对接与能力：关键 API 或能力长期未对接或维护不到位，导致核心功能缺失、与平台能力明显脱节或体验持续低于平台基线。
- 投诉与争议：经核实的严重商家投诉长时间未妥善解决，或反映出 App 存在系统性问题，对商家体验造成广泛负面影响。
- 侵权与合约：存在明显的知识产权或其他合法权益侵权风险，或严重违反与平台、商家签署的合约义务。
常见问题解答
- 如何提升我的 App 评分？
你可以优先提升技术稳定性和服务体验，例如优化接口调用成功率、减少故障和异常中断。及时对接平台发布的关键 API 和建议的特色功能，确保功能覆盖完整且易于商家使用。在合规前提下，通过产品内引导和日常运营鼓励商家给出真实、建设性的评价，持续积累口碑。通过优化应用详情页（标题、图标和截图）、积极参与官方营销活动，并联合商家进行教育与促销，提升应用的安装量。
注： 商家满意度功能将于 2026 年 6 月 上线，届时将发布平台通知。
- App 评分会直接影响在 App Store 的搜索排序吗？
App 评分是平台在推荐和展示时的重要参考之一，但不会作为唯一或绝对的排序依据。实际排序还会综合考虑类目适配度、与商家需求的相关性、整体质量表现以及合规情况等因素。因此，评分的高低并不直接等同于搜索或推荐位置，但更好的评分通常有助于提升整体曝光机会。
- 我在哪里可以查看我的 App 评分和详细诊断？
App 评分和智能优化建议功能预估在 7 月中下旬在 TTSPC 内上线。敬请期待！
与此同时，平台会周期性发布分级或榜单，帮助各方了解整体表现和相对位置。
- 如果收到负面评价，我该如何处理？平台会帮助删除吗？
对于内容真实且合规的评价，平台通常不会删除，而是鼓励通过持续优化产品和服务来改善长期口碑。若怀疑存在恶意攻击、虚假反馈或其他违反平台规则的情形，你可以在 TTSPC 内提交工单，由平台审核后决定是否进行处理。
- 商家可以修改或删除自己的评价吗？
在合规范围内，商家可以根据自身体验对已提交的评价进行删除。评价被删除后，相关评分计算会随之更新，不再计入后续展示。开发者和服务商不能代商家操作评价内容，也不得通过不当方式干预评价的形成和删除。
- 评分数据多久更新一次？
评分数据按季度更新和发布。商家满意度得分根据商家打分情况实时更新。
若评分规则或口径发生重要调整，平台会通过官方渠道提前告知。
- 如果对分级结果有异议，应该如何反馈？
如对评分或分级结果有疑问，你可以通过合作伙伴中心或既有的运营支持渠道提交反馈，并尽可能提供相关数据或案例说明。平台会在既定流程内进行复核，并在必要时对结果进行调整或补充说明。所有评分与分级均为基于历史数据的阶段性评估，不构成对未来表现的承诺。
口径与更新说明
TikTok Shop App 评分模型与分级体系旨在客观、公正地评估 App 的综合价值。为确保公平性与数据安全，平台不会对外披露任何具体指标的内部计算阈值、权重或计算规则。所有评分结果与分级状态均以官方产品（如 App Store、合作伙伴中心）的实际展示为准。
未来，如果评分模型或相关口径发生重大调整，平台将通过开发者公告、官方邮件等渠道提前通知，以便您有充分的时间了解变化并做出相应调整。